Peter, thanks for the time today. The plan: turn your live Google Ads into a real conversion path, rebuild the site to match the #1 practice in the county, and set it up to grow with you.
10 years as the county’s top-voted chiropractor and 450+ five-star reviews. Four things are holding the site back from matching it.
69/100 mobile, weighed down by an 87-script plugin stack — the “Frankenstein” you described.
Every Google Ad points at your homepage instead of a dedicated page built to convert.
Your site and theirs run the same template, so patients can’t tell you apart.
A clunky domain and generic layout say “average” when your reputation says “leader.”
Chiropractic clicks run roughly $8–$25 in competitive markets. A dedicated landing page converts more of that spend and lowers your cost per click.
At that value, a small lift on traffic you’re already buying pays for the engagement many times over.
They’re out-reviewing you for the same patients. Whoever ships a distinct, fast site first owns the lane.
Landing pages go live before the rebuild even starts, with zero risk to your current site.
Peter, you have spent more than fifteen years earning the trust of this community. I do not take it lightly that you would let me touch the front door to it. So here is what you can count on from me, in plain terms.
We finish the job. Not when the hours run out, when it is right. We will keep working until the site does what it is supposed to do and you are genuinely happy with it. That is the bar, every time.
We stay in touch. You will always know what is shipping, what is next, and where things stand. No black box, no chasing me for updates. Timely and clear is the whole game.
You will enjoy this. A rebuild should not feel like pulling teeth. I want you walking away from this thinking that was the easiest, most rewarding project you have done, not just happy with the result.
We build it together. You know your patients and your practice better than anyone. I bring the strategy and the craft. The best work happens when those two things sit at the same table, so we partner the whole way through.
That is the promise. If any of it ever slips, tell me and I will make it right.
Hit accept and I’ll send the agreement, the first invoice, and a credential intake doc the same day, and we’ll get started right away.