Engagement Proposal June 2026

A website that finally matches your reputation.

Peter, thank you for taking the time to meet with me yesterday. Here’s the plan: turn your live Google Ads into a real conversion path, rebuild the site to match the #1 practice in the county, and set it up to grow with you.

The Build
$15,000
Total · paid $3,750/mo over 4 months

Website rebuild + 3 landing pages + the lp.coolspringschiropractic.com subdomain + first-party tracking into GoHighLevel. Fixed scope, clear endpoint.

Payment
$3,750/mo × 4 months
Invoicing
1st of each month, Net 15
Start date
On acceptance & credential handoff
Communication
Email + ad-hoc calls + text anytime
The Ongoing Partnership

After the build ships, an optional month-to-month partnership keeps the site healthy, ranking, and converting. We scope it together once the build is done, with the rate landing between $1,500 and $2,000/mo depending on complexity.

Optional · month-to-month · cancel anytime
The situation

You have the reputation. The website is the weak link.

10 years as the county’s top-voted chiropractor and 450+ five-star reviews. Two things are holding the site back from matching it.

Slow & hard to maintain

29/100 mobile, 60/100 desktop. Weighed down by an 87-script plugin stack, the “Frankenstein” you described.

21 ads, no landing pages

Every Google Ad points at your homepage instead of a dedicated page built to convert.

The plan

Structured so you start winning before the rebuild is even finished.

00
Phase 0 · Month 1

Landing pages on subdomain

  • ✓Dedicated pages: no nav, trust signals forward, one CTA, straight into GoHighLevel
  • ✓Built to match your live ads: $49 decompression, sciatica, SoftWave, back pain
  • ✓On their own subdomain, so nothing touches your current site
  • ✓Built with Stephen so they fit your campaigns
01
Phase 1 · Months 2–4

The full rebuild on Divi

  • ✓Fast, modern Divi build with no plugin bloat
  • ✓Homepage built around your doctors and the 10-year award
  • ✓Rank Math SEO, AEO, and GEO, with your rankings preserved through the rebuild
  • ✓FAQ sections with schema to capture search and AI traffic
  • ✓Clean tracking into GoHighLevel, fully documented
  • ✓Integrations with the tools you already use, connected and tested
  • ✓Long-lasting infrastructure that’s user-friendly
02
The Ongoing Partnership

Keep it alive and improving, month to month

Optional

Once the build ships, here’s how we keep it sharp and growing. It’s month-to-month, so you can cancel anytime, not a commitment you’re locked into.

  • ✓Healthy: WordPress/Divi/plugin updates, security, hosting & performance monitoring, so the site stays fast instead of decaying back into a Frankenstein.
  • ✓Ranking: continued local SEO (Brentwood/Franklin pages, FAQ/schema expansion as new patient questions surface).
  • ✓Converting: ongoing CRO and A/B testing on the landing pages, tied to new-patient volume.
  • ✓Fresh (the Zag): iterate on design and messaging so the site stays distinct from Crist instead of drifting back to the interchangeable template.
  • ✓Monthly review: a short recap tying the work to the numbers that matter: new patients, conversion rate, CAC trend.
My Promise

You are hiring a partner,
not a vendor.

Peter, you have spent more than fifteen years earning the trust of this community. I do not take it lightly that you would let me touch the front door to it. So here is what you can count on from me, in plain terms.

We finish the job. Not when the hours run out, when it is right. We will keep working until the site does what it is supposed to do and you are genuinely happy with it. That is the bar, every time.

We stay in touch. You will always know what is shipping, what is next, and where things stand. No black box, no chasing me for updates. Timely and clear is the whole game.

You will enjoy this. A rebuild should not feel like pulling teeth. I want you walking away from this thinking that was the easiest, most rewarding project you have done, not just happy with the result.

We build it together. You know your patients and your practice better than anyone. I bring the strategy and the craft. The best work happens when those two things sit at the same table, so we partner the whole way through.

That is the promise. If any of it ever slips, tell me and I will make it right.

Zach Worley · Storystak
Ready to get started?

Accept and we start your Phase 0 landing pages right away.

Accept Proposal Questions